FWF Journal

Behind the Scenes | AW21 Campaign Shoot

Behind the Scenes | AW21 Campaign Shoot

Join us behind the scenes of our AW21 campaign, shot by Peter Van Alphenwith creative direction and styling by Emma Kalfus.

FWF Press | Marie Claire May Issue

The Cleo Dress in space-dyed moss, featured in the May issue of Marie Claire. Basic Instinct, photographed by Jedd Cooney and styled by Monica Russ...

Staff favourites for your Easter long weekend

With the long weekend in sight, we asked our team for recommendations on what to do, eat, drink and wear this Easter. Julia | Creative Director ...

Melbourne Made

A spotlight on local craftsmanship Both our Classic Tailored Trousers and Classic Trench are proudly designed and manufactured here in Melbourne. F...

FWF Press | Marie Claire March Issue

Our Classic Tank in white, featured in the March issue of Marie Claire. 101 Ideas, a spread of sleek seperates, fluid tailoring and essential new-s...

Fabric Focus | Organic Cotton

Where sustainable practice meets considered design, our recently-launched Classic Tee and Classic Tank are proudly made from GOTS-certified organi...

Fabric Focus | Recycled Polyester

Introducing our Fabric Focus series, where we take a closer look at the fabrics and fibres that make up your FWF pieces. Our latest Spring ’20 arri...

The Cleo Story

Design notes from our Creative Director, Julia.

Colour Study | New Neutrals

Keep it in Neutral Neutral tones really are the secret to a versatile, wearable and timeless wardrobe. While black will always be classic, neutral...

5 Minutes With Artist Kate Florence

When bringing our Melbourne Showroom to life, we took the opportunity to work with and support other local designers and makers; from furniture and...

Our Autumn/Winter 20 Campaign

Shot in Sydney in December last year, our Autumn/Winter '20 campaign blurs the line between elevated and the everyday. With a forever focus on clas...

Jules' Recommendations for an Easter Long Weekend In

The Easter long break is usually the perfect opportunity to spend some time either away or at home with family and close friends, as we farewell t...

Mood | Cosy Up At Home

With a lot of us spending more time at home, we’re inspired to give our home a little love and cosy up. There’s a lot to be said for creating a sa...