FWF Journal

The Cleo Story

The Cleo Story

Design notes from our Creative Director, Julia.

Colour Study | New Neutrals

Keep it in Neutral Neutral tones really are the secret to a versatile, wearable and timeless wardrobe. While black will always be classic, neutral...

5 Minutes With Artist Kate Florence

When bringing our Melbourne Showroom to life, we took the opportunity to work with and support other local designers and makers; from furniture and...

Our Autumn/Winter 20 Campaign

Shot in Sydney in December last year, our Autumn/Winter '20 campaign blurs the line between elevated and the everyday. With a forever focus on clas...

Jules' Recommendations for an Easter Long Weekend In

The Easter long break is usually the perfect opportunity to spend some time either away or at home with family and close friends, as we farewell t...

Mood | Cosy Up At Home

With a lot of us spending more time at home, we’re inspired to give our home a little love and cosy up. There’s a lot to be said for creating a sa...

Bride or guest, a FWF Fur is our wedding essential

Our pieces are designed with quality, timelessness and beauty in simplicity in mind. These qualities are why so many of our beautiful customers lo...

5 Minutes with Jenna Isaacman

We recently spent 5 minutes with the lovely Jenna Isaacman, to ask her some quick-fire questions. Jenna is a Bondi-based fashion influencer, styli...

One Jacket, Two Ways | Iona Mac styles the Maxine Jacket

The Maxine Jacket is a hero piece from our AW19 collection, and one of our first ever faux fur designs. Born out of our love of vintage fur coats ...

5 Minutes with Tash Sefton

We recently caught up with Tash Sefton, Sydney-based tastemaker, style curator and fashion creative. We love Tash for her always chic, effortless ...

Come behind the scenes of our AW19 Campaign Shoot

Join us and come behind the scenes of our Autumn/Winter 2019 campaign shoot. Discover our team on set and explore the moments in between takes,...

5 Minutes with Emily Nash

We chatted to the beautiful Emily Nash, Melbourne-based model and creative. We asked her some quick-fire questions about Winter in Melbourne, her ...

Our AW19 Campaign

Our most diverse collection to date, we wanted our AW19 campaign to capture our pieces in a way in which we’d never shot them before. We flew up to...