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FWF Journal

A Note from our Creative Director on SS21

A Note from our Creative Director on SS21

A Note from our Creative Director on SS21

A Note from our Creative Director on SS21

Another long lockdown couldn’t stop our amazing team and local manufacturers producing a lot of the latest Spring/Summer '21 collection right here in Melbourne – something I’m incredibly proud of....

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SS21 | Drop Two Mood

SS21 | Drop Two Mood

Styling, layering, mixing and matching — Drop Two is anchored by the idea of separates designed to work together. A wardrobe stripped back to the bare minimum, showcasing natural fibres and textura...

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Spring Summer '21 Campaign

Spring Summer '21 Campaign

Inspired by the multi-faceted life of the modern woman and her need for a versatile wardrobe, Spring/Summer ’21 is a collection comprised of highly wearable warm weather staples.        A refine...

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SS21 | Drop One Mood

SS21 | Drop One Mood

As we navigate re-emergence and step into Spring, we’re looking to our wardrobe for both a sense of comfort and renewed optimism. SS21 is designed to see you through the warmer months with ease. Ge...

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FWF Press | Marie Claire September Issue

FWF Press | Marie Claire September Issue

Charlotte wears the coordinating Alfie Knit and Scarf for the September issue of Marie Claire. ”Alabaster, pearl, egg shell and ecru… layer your look with shades of ivory.” Photography by Oliver...

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Friends with Frank X Worn for Good

Friends with Frank X Worn for Good

Friends with Frank is committed to social responsibility and supporting charitable causes that address social and environmental issues. We are therefore so proud to be working with creative and soc...

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Colour Study | Sage Green

Colour Study | Sage Green

Inject a subtle hint of colour to your mid-winter style with earthy hues of sage green. Green embodies life, growth and energy, and now more than ever we’re gravitating towards energising hues tha...

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FWF Press | Style Magazine

FWF Press | Style Magazine

Our founder and creative director Julia chats with Style Magazine on lessons from our last year in business. From lockdown learnings to moving manufacturing locally, and what it means for us to be ...

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5 Minutes with Nadia Rosa

5 Minutes with Nadia Rosa

We sit down with creative, friend of the brand, and Mum-to-be Nadia Rosa. We speak with Nadia about why she loves calling Perth home, her go-to life, style and beauty tips, plus her picks from our...

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FWF Press | Australian Women's Weekly

FWF Press | Australian Women's Weekly

Seek style inspiration from our latest editorial coverage, with some of our most coveted pieces featured in the August issue of the Australian Women’s Weekly. Alana Landsberry photographs Kat St...

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