About Us

The FWF philosophy is simple. We design almost exclusively in classic cuts and shapes, complemented by a soft, wearable colour palette and high-quality materials. We believe simplicity is best, and in quality over quantity, always.

When designing, we carefully consider the lifespan of our garments and avoid trends that will become obsolete in a season or two. Versatility and wearability is also front of mind, with each new season designed to be worn back with the last. Our ultimate wish is to simplify everyday dressing, by creating versatile, quality pieces that give you great joy to wear.

THE PRODUCTION PROCESS

Designed in Melbourne, Australia, our production processes span mostly Melbourne and China. In Melbourne we do a lot of pattern making, as well as some material sourcing and bulk production. And our trusted, carefully selected manufacturers in China undertake the majority of our garment construction. 

Our approach sees the a focus on producing responsibly: production runs are carefully sized to avoid excess; and technician working arrangements are vetted to ensure employees experience a comfortable, safe and respectful working environment.

We have long-running relationships with our valued production teams - mostly family-owned and run businesses - some of whom we've been working with for close to a decade. We visit our production teams in the Zhejiang Province of China when we can, to work together on developing new designs and overseeing the production process. Their expert craftsmanship, dedication to premium quality and attention to detail is critical to the delivery of our strong, consistent collections.