Friends with Frank is an independent Melbourne-based womenswear brand, specialising in elevated everyday outfitting. Established in 2012 by Julia McCarthy, FWF was launched from a simple desire to find high quality wardrobe staples at an accessible price point.

Friends with Frank is committed to versatile design, creative styling and exceptional quality, made for women who value both style and ease. Recognising the transformative power of a great outfit, FWF garments are designed to ensure daily dressing feels effortless.

Classic and refined with a distinctive edge, each season’s collection is designed to be worn back with the last. Known for its rich fabrications and quality textiles, each piece is made to be worn, cherished, and loved for years to come.