THE FWF BRAND PHILOSOPHY
Friends With Frank stands for quality, timelessness and beauty in simplicity. FWF was born in 2012 out of the belief that the key to a great wardrobe is having good quality staples that last the test of time. Drawing on her love of winter fashion and quality outerwear, Julia McCarthy began with the frank jacket, a hand-woven rabbit fur jacket in a classic cut. That was six years ago and it's still our bestselling style to date, a testament to its thoughtful design and timeless shape.
Designed in Melbourne, our pieces are then hand-crafted by skilful technicians at a family-owned and run factory that we have been working closely together with since the label launched. We place small production runs, carefully sized to avoid excess and raw materials are sourced as by-product. FWF pieces are sold exclusively through our e-boutique and in selected boutiques Australia-wide, each of our stockists ordering in advance so their stock is made-to-order, minimising waste and over-consumption.
We believe simplicity is best, and in quality over quantity, always. We carefully consider the lifespan of our garments and avoid trends that will become obsolete in a season or two. The FWF design philosophy is to simplify winter dressing, by creating versatile, quality pieces that give you great joy to wear. Our ultimate wish is to create pieces that become well-loved, lifelong friends of your wardrobe.
THE PRODUCTION PROCESS
Designed in Melbourne, Australia, our pieces are then hand-crafted by experienced, skilful technicians in China, who have been practising this traditional weaving technique for decades. Each fur piece can take up to three days to make, woven and stitched meticulously by hand.
With a focus on being a responsible participant in the fur market, production runs are carefully sized to avoid excess, all raw materials are sourced as certified by-product, and technician working arrangements are vetted to ensure employees experience a comfortable, safe and respectful working environment.
We have been working closely with our valued production team, a family-owned and run business, for over six years and counting. We visit our production team in the Zhejiang Province of China every year to work together on developing new designs and overseeing the production process. Their expert craftsmanship, dedication to premium quality and attention to detail is critical to us building our collections, and we hope you get an opportunity to experience their work.
WHY CHOOSE REAL FUR?
At a time where we increasingly turn to “slow” and sustainable fashion, fur has a deep and rich heritage, boasting an ancestry of 100,000 years. It is also a natural, renewable and biodegradable resource.
Friends with Frank pieces are made to last. The tradition of fur being handed down and restyled through generations is a nostalgic concept at the very core of our brand. We design pieces that are special to and cherished by their owners, pieces they will be proud to pass down to the next generation. As consumers increasingly turn away from our "throw-away" culture and look for sustainable alternatives, we believe fur will be recognised for its longevity and general sustainability.
Freedom of choice sits at the heart of the conversation about real fur. If someone doesn't want to wear fur or leather, or consume meat, they have every right to make and exercise that choice. Importantly, the reverse also applies: we believe that you are not answerable to anyone for a decision to consume meat or buy fur. Life is full of circumstances and preferences that are unique to you, and decisions which are yours alone to make. Different factors such as sustainability, personal style, ethics and environmental considerations all hold different priorities for each individual when making a personal choice.
At Friends with Frank, we choose to wear real fur for a variety of reasons. The incomparable warmth, quality and soft touch that only comes with real fur; the longevity, and timelessness. For us and many others, fur is and will continue to be a luxury piece which is undoubtedly a privilege to wear, season after season.