FWF Journal

SS21 | Melbourne Made

SS21 | Melbourne Made

Our Spring/Summer ’21 collection once again highlights the expert craftsmanship of local Melbourne makers. With a focus on relaxed summer tailorin...

SS21 Showroom Launch

A few weeks ago we welcomed our valued customers, family and friends of the brand back into our Melbourne Showroom. In collaboration with ESSEN, w...

A Note from our Creative Director on SS21

Another long lockdown couldn’t stop our amazing team and local manufacturers producing a lot of the latest Spring/Summer '21 collection right here...

SS21 | Drop Two Mood

Styling, layering, mixing and matching — Drop Two is anchored by the idea of separates designed to work together. A wardrobe stripped back to the b...

Spring Summer '21 Campaign

Inspired by the multi-faceted life of the modern woman and her need for a versatile wardrobe, Spring/Summer ’21 is a collection comprised of highl...

SS21 | Drop One Mood

As we navigate re-emergence and step into Spring, we’re looking to our wardrobe for both a sense of comfort and renewed optimism. SS21 is designed ...

FWF Press | Marie Claire September Issue

Charlotte wears the coordinating Alfie Knit and Scarf for the September issue of Marie Claire. ”Alabaster, pearl, egg shell and ecru… layer your ...

Friends with Frank X Worn for Good

Friends with Frank is committed to social responsibility and supporting charitable causes that address social and environmental issues. We are ther...

Colour Study | Sage Green

Inject a subtle hint of colour to your mid-winter style with earthy hues of sage green. Green embodies life, growth and energy, and now more than ...

FWF Press | Style Magazine

Our founder and creative director Julia chats with Style Magazine on lessons from our last year in business. From lockdown learnings to moving manu...

5 Minutes with Nadia Rosa

We sit down with creative, friend of the brand, and Mum-to-be Nadia Rosa. We speak with Nadia about why she loves calling Perth home, her go-to li...

FWF Press | Australian Women's Weekly

Seek style inspiration from our latest editorial coverage, with some of our most coveted pieces featured in the August issue of the Australian Wome...

Fabric Focus | Alpaca

Beautifully textural and fluffy in appearance, our new season Alfie Knit and Scarf are crafted from a luxurious alpaca wool blend. As part of our F...