FWF Journal

Resort '23 / As Seen On Bella Thomas

Resort '23 / As Seen On Bella Thomas

A collection designed for warm summer days and balmy nights, join Bella as she wears our newly-launched Resort collection on holiday in Marseille, ...

Travel with / Alice Pilate

Accompany Parisian pilates instructor, Alice Pilate, as she shares her travel diary from a night's stay at Chateau Voltaire. A hotel with quintesse...

The Inarra x Julia McCarthy

Our founder and creative director Julia sat down with The Inarra, a new online shopping and lifestyle destination designed to support mothers and ...

Photo Diaries: Neridah Twist

Stylist and creative consultant Neridah Twist takes her photo diary to Paris, documenting her fashion week looks while observing reflections of he...

Travel with / Roberta Pecoraro

Follow Australian model Roberta Pecoraro as she checks into Nine Orchard hotel and spends a day running around New York, dressed head-to-toe in SS2...

Travel with / Olive Cooke

Join Byron-based Olive Cooke on her staycation at the newly opened 70s-inspired Sun Ranch hotel. Discover her travel guide as she walks us through ...

Spring/Summer '23 Mood

SS23 channels that new season feeling, in lighter fabrics and uplifting hues. Our signature linen story underpin the collection, drawing on masculi...

Photo Diaries: Emma Gott

Founder and director of PR and Creative Agency ‘Emma Gott Creative’, Emma Gott embraces winter in her special corner of the world: Paddington, Syd...

5 Minutes With Emma Petterwood

We sit down with Emma Petterwood for the FWF Journal, founder of fashion boutique and FWF stockist After Eight. Shot within the 70's-inspired inter...

Photo Diaries: Miriam Al-Noah

From growing up in a creative family and studying fashion design, to now working as a Brand & Content Marketing Manager, while hosting private...

Friends with Frank x Sian Redgrave

The other week we came together to celebrate the launch of our Winter ’23 collection, over an intimate breakfast soirée curated by Sian Redgrave. ...

Musings on Motherhood

In celebration of Mother’s Day, our founder Julia sits down with three members of our FWF community - longtime customers and friends  of the brand...

Julia's A23 Style Notes

FWF founder and creative director Julia shares some of her favourite looks from Autumn '23. The Sofie Shirt "A classic button down is my reliabl...