FWF Journal

Melbourne Design Week: Objects by Fomu

Friends with Frank is delighted to host Objects by Fomu for Melbourne Design Week, a window display exhibition presented by Fomu Studio. The exhibition will unveil their newest lighting designs, of...

FWF Press | Marie Claire June Issue

Actress, industry powerhouse and national treasure Asher Keddie is styled by Jana Pokorny in the Clemence Blazer Coat, for Marie Claire Australia’s June issue cover story. Talent: Asher Keddie @a...

Céline Goebel for Autumn '25

Introducing Céline Goebel for Autumn '25. Shot on film on a rainy day in Paris, the campaign features a series of intimate portraits infused with femininity and ease. Capturing the laidback essence...

120 Gertrude St — Introducing our Limited Edition Zine

To celebrate the launch of our new Gertrude St home, we brought together six local creatives across art, food, music and fashion to create a limited edition zine. Shot by Victoria Zschommler in the...

Moments from our Fitzroy Flagship Store Opening

Last Thursday we celebrated the opening of our new Fitzroy flagship store, hosting an intimate evening with friends and family. Dressed in their favourite FWF pieces, guests enjoyed two...

Introducing our new Fitzroy Flagship Store

We're proud to announce the opening of our first flagship store, a space where customers can become fully immersed in the essence of FWF. ⁠Our flagship boutique marks a new chapter and very special...

Photo Diaries: Tabatha Turner

Stylist and creative consultant Tabatha Turner takes her photo diary to France during a recent month-long visit. View Paris through her creative lens and discover her must-try recommendations; from...

Photo Diaries: Owl Eyes

Australian musician Brooke Addamo, also known as Owl Eyes, takes us on tour with her as she explores the city of Seattle. Discover her photo diary, recommendations on what to see, visit and eat, an...

Julia's A24 Style Notes

FWF founder and creative director Julia shares some of her favourite looks from Autumn '24. The Penelope Trench Coat The Penelope Trench Coat is a real one and done for me. I mostly wear it belt...

5 Minutes with Sacha Strebe

Back in January, we co-hosted an event in Los Angeles with the radiant Sacha Strebe. Sacha grew up in Australia, but has called LA home for nearly 10 years now - where she works as the editorial di...