FWF Journal

Julia's A24 Style Notes

Julia's A24 Style Notes

FWF founder and creative director Julia shares some of her favourite looks from Autumn '24. The Penelope Trench Coat The Penelope Trench Coat is...

5 Minutes with Sacha Strebe

Back in January, we co-hosted an event in Los Angeles with the radiant Sacha Strebe. Sacha grew up in Australia, but has called LA home for nearly ...

Photo Diaries: Los Angeles

We recently spent a whirlwind week in LA, setting up our first international brand residency and hosting its launch event. Discover our team’s pho...

A Note from Julia

I thought the weather in LA was always sunshine! Not so when I visited a few weeks ago, to launch our month-long brand residency at women’s retaile...

Teller LA Residency / Now Open

Last week we held an intimate evening event, co-hosted by the radiant Sacha Strebe, to launch our February brand residency at Teller in Los Angeles...

Photo Diaries: Bec Long of Denton House

From being raised on the Gold Coast to now having Europe at her doorstep, our latest photo diary comes from Bec Long, founder of new FWF stockist ...

How to Care for Your FWF Cotton Knitwear

Our pieces are made to last. Our Cotton Knitwear Care Guide outlines how to care for and extend the life of your most-loved FWF cotton rib knits, t...

Resort '23 / As Seen On Bella Thomas

A collection designed for warm summer days and balmy nights, join Bella as she wears our newly-launched Resort collection on holiday in Marseille, ...

Travel with / Alice Pilate

Accompany Parisian pilates instructor, Alice Pilate, as she shares her travel diary from a night's stay at Chateau Voltaire. A hotel with quintesse...

The Inarra x Julia McCarthy

Our founder and creative director Julia sat down with The Inarra, a new online shopping and lifestyle destination designed to support mothers and ...

Photo Diaries: Neridah Twist

Stylist and creative consultant Neridah Twist takes her photo diary to Paris, documenting her fashion week looks while observing reflections of he...

Travel with / Roberta Pecoraro

Follow Australian model Roberta Pecoraro as she checks into Nine Orchard hotel and spends a day running around New York, dressed head-to-toe in SS2...

Travel with / Olive Cooke

Join Byron-based Olive Cooke on her staycation at the newly opened 70s-inspired Sun Ranch hotel. Discover her travel guide as she walks us through ...