FWF Journal

FWF Press | Style Magazine

FWF Press | Style Magazine

Our founder and creative director Julia chats with Style Magazine on lessons from our last year in business. From lockdown learnings to moving manu...

5 Minutes with Nadia Rosa

We sit down with creative, friend of the brand, and Mum-to-be Nadia Rosa. We speak with Nadia about why she loves calling Perth home, her go-to li...

FWF Press | Australian Women's Weekly

Seek style inspiration from our latest editorial coverage, with some of our most coveted pieces featured in the August issue of the Australian Wome...

Fabric Focus | Alpaca

Beautifully textural and fluffy in appearance, our new season Alfie Knit and Scarf are crafted from a luxurious alpaca wool blend. As part of our F...

Colour Study | Cool Tones

Embrace a low-key winter colour palette, with versatile shades of grey, denim and ink navy. Cool tones are forever timeless, evoking a sense of cal...

5 Minutes with Kate Bucceri

This week on the FWF Journal, we chat to Kate Bucceri — wife to Jon, mother to her beautiful baby boy Gio, and PR Manager at Tiffany & Co. We s...

AW21 | Julia's Edit

As we head into the coldest months of the year, our winter wardrobe is now well and truly on high rotation. From new season knitwear to our signat...

FWF Press | Marie Claire June Issue

The Cleo Dress in cream, featured in the June issue of Marie Claire. Holly Magson is photographed by Jedd Cooney, with styling by Monica Russell, ...

FWF Press | Sunday Life

The Alfie Knit in cream, as seen on Catriona Rowntree. Featured on the cover of yesterday's Sunday Life magazine in the Sunday Age. Shop the Alfie...

5 Minutes with Felicity Brand | Head Buyer at Mode Sportif

To celebrate the launch of Friends with Frank into Mode Sportif, we sat down with head of buying Felicity Brand. We chat about what a typical day l...

FWF Press | Good Weekend Magazine

A selection of new season Friends with Frank AW21 pieces, as seen in Good Weekend magazine. "Come Away with Me"— an editorial to indulge your app...

My first Mother’s Day after 3 years of IVF

How unexplained infertility taught me about fragility, vulnerability and resilience.

5 Minutes with Amy Hamilton

With Mother’s Day just around the corner, we spoke to friend of the brand Amy Hamilton. Amy is a mother of two and currently pregnant with twins. W...