FWF Journal

Photo Diaries: Bobby Clark

Photo Diaries: Bobby Clark

Artist, photographer, creative director and everything-in-between, Bobby Clark opens up her studio for an exercise in mark making with her young so...

Colour Study | Chocolate

This season's most-loved colour story; chocolate brown is warm in feel, and timeless in its neutrality. Prompting grounding feelings of calm and s...

Photo Diaries: Nicole Williams

Nicole Williams - avid documenter, creative and girl-about-town - captures the romance of winter in Melbourne. Her photo diary follows her day spen...

10 years of Friends with Frank

This week we celebrated our first 10 years of Friends with Frank, with an intimate dinner with our small team at Neighbourhood Wine in Fitzroy Nort...

Photo Diaries: Felicity Brand

Our latest instalment of Photo Diaries belongs to Felicity Brand, Head of Buying and Merchandising at FWF stockist, Mode Sportif. As an authority o...

Photo Diaries: Erin Maxwell

Mother and creative, Erin Maxwell, embraces the cooling of the season in her beautiful Melbourne home. Rejecting trends in favour of considered ti...

Behind The Scenes | AW22 Campaign Shoot

Join the FWF team on location, where we shot the Autumn/Winter ’22 campaign in Sydney earlier this year. The vision was brought to life through the...

Photo Diaries: Ivana Martyn-Zyznikow

Introducing Photo Diaries. A creative content series that invites select talent to share their unique lens through an introspective exploration of ...

AW22 Launch | In Store at our Melbourne Showroom

Last week we celebrated the launch of our Autumn/Winter ’22 collection with our valued customers, family and friends at our Melbourne Showroom. Hos...

5 Minutes with Marre Muijs of ESSĒN

A friendship born out of Melbourne lockdowns, our founder and creative director Julia interviews close friend Marre Muijis, fellow founder and desi...