FWF Journal
Founder and director of PR and Creative Agency ‘Emma Gott Creative’, Emma Gott embraces winter in her special corner of the world: Paddington, Sydney. With an appreciation for all things pre-loved...
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5 Minutes With Emma Petterwood
We sit down with Emma Petterwood for the FWF Journal, founder of fashion boutique and FWF stockist After Eight. Shot within the 70's-inspired interior of her beautiful Tasmanian home, we chat about...
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From growing up in a creative family and studying fashion design, to now working as a Brand & Content Marketing Manager, while hosting private dinner events and posting over at @mealswithmim i...
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Friends with Frank x Sian Redgrave
The other week we came together to celebrate the launch of our Winter ’23 collection, over an intimate breakfast soirée curated by Sian Redgrave. Hosted at China Heights Gallery, guests enjoyed a ...
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In celebration of Mother’s Day, our founder Julia sits down with three members of our FWF community - longtime customers and friends of the brand - all at different stages in their motherhood jou...
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FWF founder and creative director Julia shares some of her favourite looks from Autumn '23. The Sofie Shirt "A classic button down is my reliable go-to item every week. This stripe detail adds a...
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5 Minutes with Florian's Dom Gattermayr
A sun-drenched Rathdowne Street on an autumnal afternoon set the scene for our chat with Dom Gattermayr, co-founder of the beloved Carlton eatery Florian. Up now on the FWF Journal, read our conve...
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5 Minutes with Julia Mechielsen
While in the depths of planning Autumn ’23, a chance encounter with Julia’s maroon-dyed artworks became the perfect way to help bring our collection colour palette to life in store. Matching seaml...
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Today we launch a Friends with Frank monogram: a symbolisation of the three letters that over the years have come to go hand-in-hand with our brand. This is a purposeful step in the evolution of ...
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