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FWF Journal

Photo Diaries: Annika Hein

Photo Diaries: Annika Hein

Photo Diaries: Annika Hein

Photo Diaries: Annika Hein

A photo diary consumed by the green of nature, Annika Hein’s entry was shot in the garden of their mountain home by partner and long-time creative collaborator, Odin Wilde. As a fervent wordsmith, ...

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Ivana for ESSEN x FWF

Ivana for ESSEN x FWF

A collaboration between parallel brands, ESSEN x Friends with Frank is a three-piece belt capsule collection envisaged for the modern woman.    Brought to life via intimate self-portraiture, photo...

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In Collaboration with ESSEN

In Collaboration with ESSEN

Introducing ESSEN x Friends with Frank. A three-piece belt collaboration between two like-minded brands, who share a love of quality craftsmanship and design by a less-is-more philosophy. Made in I...

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Photo Diaries: Nina Fitzgerald

Photo Diaries: Nina Fitzgerald

Living in Darwin, the city of everlasting summer, means leaning into a curated wardrobe of lightweight neutrals and considered fabrications for Creative Director and Gallerist, Nina Fitzgerald. A p...

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Photo Diaries: Jesse Arifien

Photo Diaries: Jesse Arifien

The art of the laid-back lifestyle comes effortlessly to stylist and creative director, Jesse Arifien. For her photo diary, Jesse details her relaxed approach to off-duty dressing, and what FWF pi...

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SS22 Showroom Launch

SS22 Showroom Launch

To celebrate our second and final drop of Spring Summer ’22, we invited our community into our Melbourne Showroom to browse the collection with complimentary market flowers and a revitalising juic...

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Photo Diaries: Lara Cooper

Photo Diaries: Lara Cooper

 Our first photo diary of SS22 comes all the way from Italy, via our very own Assistant Brand Manager, Lara. Catching the tail end of the European summer, Lara’s entry is saturated by sunlight, spa...

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Colour Study | Marigold

Colour Study | Marigold

A honey gold saturated by sunlight, inspired by flowers of the same name; marigold is a warming hue set to propel us into spring. Introduced via our new silk capsule, the Willa Cami, Skirt and Pant...

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Photo Diaries: Bobby Clark

Photo Diaries: Bobby Clark

Artist, photographer, creative director and everything-in-between, Bobby Clark opens up her studio for an exercise in mark making with her young son, James. "I always gravitate towards quality. F...

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Colour Study | Chocolate

Colour Study | Chocolate

This season's most-loved colour story; chocolate brown is warm in feel, and timeless in its neutrality. Prompting grounding feelings of calm and stability, introducing chocolate into your wardrobe...

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