FWF Journal

Photo Diaries: Los Angeles

We recently spent a whirlwind week in LA, setting up our first international brand residency and hosting its launch event. Discover our team’s photo diary from the trip, and favourite places to st...

A Note from Julia

I thought the weather in LA was always sunshine! Not so when I visited a few weeks ago, to launch our month-long brand residency at women’s retailer, Teller. That early taste of winter dressing has...

Teller LA Residency / Now Open

Last week we held an intimate evening event, co-hosted by the radiant Sacha Strebe, to launch our February brand residency at Teller in Los Angeles. Sacha is the editorial director at @eyeswoon, wh...

Photo Diaries: Bec Long of Denton House

From being raised on the Gold Coast to now having Europe at her doorstep, our latest photo diary comes from Bec Long, founder of new FWF stockist Denton House. Composed in and around London, Bec’s...

How to Care for Your FWF Cotton Knitwear

Our pieces are made to last. Our Cotton Knitwear Care Guide outlines how to care for and extend the life of your most-loved FWF cotton rib knits, to ensure they can be worn on repeat for years to c...

Resort '23 / As Seen On Bella Thomas

A collection designed for warm summer days and balmy nights, join Bella as she wears our newly-launched Resort collection on holiday in Marseille, France. Your browser does not support our vid...

Travel with / Alice Pilate

Accompany Parisian pilates instructor, Alice Pilate, as she shares her travel diary from a night's stay at Chateau Voltaire. A hotel with quintessential Parisian charm and artisanal interiors, Chat...

The Inarra x Julia McCarthy

Our founder and creative director Julia sat down with The Inarra, a new online shopping and lifestyle destination designed to support mothers and mothers-to-be. 35 weeks pregnant at the time of th...

Photo Diaries: Neridah Twist

Stylist and creative consultant Neridah Twist takes her photo diary to Paris, documenting her fashion week looks while observing reflections of her clothing in the landscape around her. ...

Travel with / Roberta Pecoraro

Follow Australian model Roberta Pecoraro as she checks into Nine Orchard hotel and spends a day running around New York, dressed head-to-toe in SS23. Recently making the move from Sydney to New Yor...