FWF Journal

120 Gertrude St — Introducing our Limited Edition Zine

120 Gertrude St — Introducing our Limited Edition Zine

To celebrate the launch of our new Gertrude St home, we brought together six local creatives across art, food, music and fashion to create a limite...

Moments from our Fitzroy Flagship Store Opening

Last Thursday we celebrated the opening of our new Fitzroy flagship store, hosting an intimate evening with friends and family. Dressed...

Introducing our new Fitzroy Flagship Store

We're proud to announce the opening of our first flagship store, a space where customers can become fully immersed in the essence of FWF. ⁠Our flag...

Photo Diaries: Tabatha Turner

Stylist and creative consultant Tabatha Turner takes her photo diary to France during a recent month-long visit. View Paris through her creative le...

Photo Diaries: Owl Eyes

Australian musician Brooke Addamo, also known as Owl Eyes, takes us on tour with her as she explores the city of Seattle. Discover her photo diary,...

Julia's A24 Style Notes

FWF founder and creative director Julia shares some of her favourite looks from Autumn '24. The Penelope Trench Coat The Penelope Trench Coat is...

5 Minutes with Sacha Strebe

Back in January, we co-hosted an event in Los Angeles with the radiant Sacha Strebe. Sacha grew up in Australia, but has called LA home for nearly ...

Photo Diaries: Los Angeles

We recently spent a whirlwind week in LA, setting up our first international brand residency and hosting its launch event. Discover our team’s pho...

A Note from Julia

I thought the weather in LA was always sunshine! Not so when I visited a few weeks ago, to launch our month-long brand residency at women’s retaile...

Teller LA Residency / Now Open

Last week we held an intimate evening event, co-hosted by the radiant Sacha Strebe, to launch our February brand residency at Teller in Los Angeles...

Photo Diaries: Bec Long of Denton House

From being raised on the Gold Coast to now having Europe at her doorstep, our latest photo diary comes from Bec Long, founder of new FWF stockist ...

How to Care for Your FWF Cotton Knitwear

Our pieces are made to last. Our Cotton Knitwear Care Guide outlines how to care for and extend the life of your most-loved FWF cotton rib knits, t...

Resort '23 / As Seen On Bella Thomas

A collection designed for warm summer days and balmy nights, join Bella as she wears our newly-launched Resort collection on holiday in Marseille, ...