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Autumn Winter 26 Campaign

Shot among blooming hydrangeas and lush gardens in Main Ridge, Victoria, the Autumn Winter 26 campaign reflects the quiet refinement at the heart of the collection. Classic silhouettes are reworked with distinctive design details, balancing heritage codes with a contemporary sensibility.

Photographer @ellielouisecoker
Stylist @tabathaturner
Talent @izzycowdell
HMU @bradwynjones

Friends with Frank acknowledges the Bunurong/Boon Wurrung people of the Kulin Nation, as the Traditional Custodians of the land on which this campaign was shot and produced. We pay our respects to Elders past and present, and to all Aboriginal and Torres Strait Islander peoples.

Shop Autumn Winter 26

The Lucie Jacket
The Lucie Jacket
The Lucie Jacket
The Lucie Jacket
The Lucie Jacket Sale price$449
The Baby Tee
The Baby Tee
The Baby Tee
The Baby Tee
The Baby Tee Sale price$139
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee Sale price$139
The Hugo Denim Trousers
The Hugo Denim Trousers
The Hugo Denim Trousers
The Hugo Denim Trousers
The Hugo Denim Trousers
The Hugo Denim Trousers Sale price$299
The Chloe Cardigan
The Chloe Cardigan
The Chloe Cardigan
The Chloe Cardigan
The Chloe Cardigan Sale price$329
The Yuki Scarf
The Yuki Scarf
The Yuki Scarf
The Yuki Scarf
The Yuki Scarf
The Yuki Scarf Sale price$159
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt Sale price$299
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt Sale price$299
The Odette Skirt
The Odette Skirt
The Odette Skirt
The Odette Skirt
The Odette Skirt Sale price$429
The Odette Pants
The Odette Pants
The Odette Pants
The Odette Pants
The Odette Pants
The Odette Pants Sale price$449
Back In Stock
The Freya Shirt
The Freya Shirt
The Freya Shirt
The Freya Shirt
The Freya Shirt
The Freya Shirt Sale price$299
The Freya Scarf
The Freya Scarf
The Freya Scarf
The Freya Scarf
The Freya Scarf
The Freya Scarf Sale price$149
The Devon Scarf
The Devon Scarf
The Devon Scarf
The Devon Scarf
The Devon Scarf Sale price$89
FWF Exclusive
The Sade Belt - By Wonwontutu
The Sade Belt - By Wonwontutu
The Sade Belt - By Wonwontutu
The Sade Belt - By Wonwontutu
The Sade Belt - By Wonwontutu Sale price$290
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket Sale price$399
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee Sale price$139
The Paloma Coat
The Paloma Coat
The Paloma Coat
The Paloma Coat
The Paloma Coat Sale price$599
The Gabriel Jacket
The Gabriel Jacket
The Gabriel Jacket
The Gabriel Jacket
The Gabriel Jacket
The Gabriel Jacket Sale price$449
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee Sale price$179
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee Sale price$179
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee Sale price$179
The Imogen Knit
The Imogen Knit
The Imogen Knit
The Imogen Knit
The Imogen Knit
The Imogen Knit Sale price$349
The Lou Coat
The Lou Coat
The Lou Coat
The Lou Coat
The Lou Coat Sale price$599
The Lou Coat
The Lou Coat
The Lou Coat
The Lou Coat
The Lou Coat Sale price$599
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top Sale price$269
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top Sale price$269
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants Sale price$299
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants Sale price$299
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt Sale price$299
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt Sale price$299
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts Sale price$299
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top Sale price$299
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts Sale price$299
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top Sale price$299
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket Sale price$399
The Greer Jacket
The Greer Jacket
The Greer Jacket
The Greer Jacket
The Greer Jacket
The Greer Jacket Sale price$399
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt Sale price$289
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt Sale price$289
The Esther Cropped Trench
The Esther Cropped Trench
The Esther Cropped Trench
The Esther Cropped Trench
The Esther Cropped Trench
The Esther Cropped Trench Sale price$399
The Emery Denim Trousers
The Emery Denim Trousers
The Emery Denim Trousers
The Emery Denim Trousers
The Emery Denim Trousers
The Emery Denim Trousers Sale price$299
EXPLORE THE COLLECTION