New York Photo Diary

A look inside the camera roll of our founder Julia and CEO Kuelli, during last week’s trip to New York City. A week spent between fashion week events, retail research and inspiring conversations with industry friends, as we continue to build towards international growth.

1. Shopping in SoHo, wearing the navy Heidi Shirt, Clemence Trousers and Elaree Raffia Tote.
2. Retail visits in the Lower East Side.
3. The Walker Hotel in Tribeca. The perfect location for a week in the city.
4. Navigating FiDi in the Claudia Cargo Pants.
5. Cocktail attire. A crisp white Heidi Shirt accessorised with the coming-soon Juliet Scarf as a cummerbund.
6. Dinner and drinks at Casino in the LES.
7. Shopping at Le Garçonne in Tribeca. A masterclass in a premium multi-brand retail.
8. 20,000 steps a day.
9. Sidewalk calls in the old faithful Esther Cropped Trench and Sofie Shorts.
10. Discover FWF now available in store at WeWearAustralian on Mercer Street, SoHo.
11. Afternoon apéritifs and people watching in the LES.
12. A simple outfit formula for long days exploring the city.