FWF Journal
Our first photo diary of SS22 comes all the way from Italy, via our very own Assistant Brand Manager, Lara. Catching the tail end of the European summer, Lara’s entry is saturated by sunlight, spa...
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A honey gold saturated by sunlight, inspired by flowers of the same name; marigold is a warming hue set to propel us into spring. Introduced via our new silk capsule, the Willa Cami, Skirt and Pant...
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Artist, photographer, creative director and everything-in-between, Bobby Clark opens up her studio for an exercise in mark making with her young son, James. "I always gravitate towards quality. F...
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This season's most-loved colour story; chocolate brown is warm in feel, and timeless in its neutrality. Prompting grounding feelings of calm and stability, introducing chocolate into your wardrobe...
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Photo Diaries: Nicole Williams
Nicole Williams - avid documenter, creative and girl-about-town - captures the romance of winter in Melbourne. Her photo diary follows her day spent people watching, journalling over coffee, and di...
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10 years of Friends with Frank
This week we celebrated our first 10 years of Friends with Frank, with an intimate dinner with our small team at Neighbourhood Wine in Fitzroy North. See moments captured from the night, by our Ass...
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Our latest instalment of Photo Diaries belongs to Felicity Brand, Head of Buying and Merchandising at FWF stockist, Mode Sportif. As an authority on style within the Australian fashion industry, he...
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Mother and creative, Erin Maxwell, embraces the cooling of the season in her beautiful Melbourne home. Rejecting trends in favour of considered timeless pieces, her timeless ethos can be seen in b...
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Behind The Scenes | AW22 Campaign Shoot
Join the FWF team on location, where we shot the Autumn/Winter ’22 campaign in Sydney earlier this year. The vision was brought to life through the assistance of a talented team of creatives. Ava L...
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Photo Diaries: Ivana Martyn-Zyznikow
Introducing Photo Diaries. A creative content series that invites select talent to share their unique lens through an introspective exploration of fashion, still life and self. Capturing moments wh...
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