FWF Journal
Photo Diaries: Nicole Williams
Nicole Williams - avid documenter, creative and girl-about-town - captures the romance of winter in Melbourne. Her photo diary follows her day spent people watching, journalling over coffee, and di...
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10 years of Friends with Frank
This week we celebrated our first 10 years of Friends with Frank, with an intimate dinner with our small team at Neighbourhood Wine in Fitzroy North. See moments captured from the night, by our Ass...
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Our latest instalment of Photo Diaries belongs to Felicity Brand, Head of Buying and Merchandising at FWF stockist, Mode Sportif. As an authority on style within the Australian fashion industry, he...
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Mother and creative, Erin Maxwell, embraces the cooling of the season in her beautiful Melbourne home. Rejecting trends in favour of considered timeless pieces, her timeless ethos can be seen in b...
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Behind The Scenes | AW22 Campaign Shoot
Join the FWF team on location, where we shot the Autumn/Winter ’22 campaign in Sydney earlier this year. The vision was brought to life through the assistance of a talented team of creatives. Ava L...
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Photo Diaries: Ivana Martyn-Zyznikow
Introducing Photo Diaries. A creative content series that invites select talent to share their unique lens through an introspective exploration of fashion, still life and self. Capturing moments wh...
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AW22 Launch | In Store at our Melbourne Showroom
Last week we celebrated the launch of our Autumn/Winter ’22 collection with our valued customers, family and friends at our Melbourne Showroom. Hosted by our creative director and founder Julia, an...
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5 Minutes with Marre Muijs of ESSĒN
A friendship born out of Melbourne lockdowns, our founder and creative director Julia interviews close friend Marre Muijis, fellow founder and designer of footwear label, ESSĒN. Julia sits down wit...
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Our Spring/Summer ’21 collection once again highlights the expert craftsmanship of local Melbourne makers. With a focus on relaxed summer tailoring, locally made SS21 pieces include our new Drew T...
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A few weeks ago we welcomed our valued customers, family and friends of the brand back into our Melbourne Showroom. In collaboration with ESSEN, we hosted a weekend-long, in store event to celebr...
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