FWF Journal

Self portraits with Abigail Lengui, styling her picks from Spring/Summer and Resort '25. The Ebony Jacket, Cameron Pant & Pouli Belt by Wonwontutu. The Aurelia Dress & Pouli Belt. The E...
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Australian-born and London-based, Rebecca Long is the founder of online concept store Denton House. She brings her chic, decisively pared back point of view to our Spring/Summer '25 season, styli...
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Celebrating the launch of our Resort '25 collection, we hosted Friday afternoon apéritifs in collaboration with Carnation Canteen. Guests were dressed in Resort and Spring/Summer '25, sipping on I...
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Founder and creative director Julia shares some of her current everyday outfits, mixing new Spring/Summer ’25 styles with pieces from past collections and favourites from her own wardrobe. Julia...
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On a warm spring night, we hosted an intimate trunk show by New Zealand jewellery brand Jasmin Sparrow. Presenting bestselling styles, unreleased one-off pieces, and a small curation of vintage obj...
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Creative stylist and content creator Ailie Smith shares her SS25 favourites, styled back with her own signature accessories. The Ebony Jacket & the Cameron Pants. The Baby Tee & the Emer...
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Melbourne Design Week: Objects by Fomu
Friends with Frank is delighted to host Objects by Fomu for Melbourne Design Week, a window display exhibition presented by Fomu Studio. The exhibition will unveil their newest lighting designs, of...
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FWF Press | Marie Claire June Issue
Actress, industry powerhouse and national treasure Asher Keddie is styled by Jana Pokorny in the Clemence Blazer Coat, for Marie Claire Australia’s June issue cover story. Talent: Asher Keddie @a...
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Introducing Céline Goebel for Autumn '25. Shot on film on a rainy day in Paris, the campaign features a series of intimate portraits infused with femininity and ease. Capturing the laidback essence...
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120 Gertrude St — Introducing our Limited Edition Zine
To celebrate the launch of our new Gertrude St home, we brought together six local creatives across art, food, music and fashion to create a limited edition zine. Shot by Victoria Zschommler in the...
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