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FWF Journal

Our Autumn/Winter 20 Campaign

Our Autumn/Winter 20 Campaign

Our Autumn/Winter 20 Campaign

Our Autumn/Winter 20 Campaign

Shot in Sydney in December last year, our Autumn/Winter '20 campaign blurs the line between elevated and the everyday. With a forever focus on classic design and high quality fabrics, the idea of e...

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Jules' Recommendations for an Easter Long Weekend In

Jules' Recommendations for an Easter Long Weekend In

The Easter long break is usually the perfect opportunity to spend some time either away or at home with family and close friends, as we farewell the warmer months and look forward to a some of the...

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Mood | Cosy Up At Home

Mood | Cosy Up At Home

With a lot of us spending more time at home, we’re inspired to give our home a little love and cosy up. There’s a lot to be said for creating a sanctuary at home; warm lighting, lit candles, fresh...

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Bride or guest, a FWF Fur is our wedding essential

Bride or guest, a FWF Fur is our wedding essential

Our pieces are designed with quality, timelessness and beauty in simplicity in mind. These qualities are why so many of our beautiful customers love to wear Friends With Frank at weddings, whether...

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5 Minutes with Jenna Isaacman

5 Minutes with Jenna Isaacman

We recently spent 5 minutes with the lovely Jenna Isaacman, to ask her some quick-fire questions. Jenna is a Bondi-based fashion influencer, stylist and co-creator and curator of Trading In Style,...

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One Jacket, Two Ways | Iona Mac styles the Maxine Jacket

One Jacket, Two Ways | Iona Mac styles the Maxine Jacket

The Maxine Jacket is a hero piece from our AW19 collection, and one of our first ever faux fur designs. Born out of our love of vintage fur coats and the struggle to find the perfect leopard print...

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5 Minutes with Tash Sefton

5 Minutes with Tash Sefton

We recently caught up with Tash Sefton, Sydney-based tastemaker, style curator and fashion creative. We love Tash for her always chic, effortless style and her approach to building a wardrobe arou...

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Come behind the scenes of our AW19 Campaign Shoot

Come behind the scenes of our AW19 Campaign Shoot

Join us and come behind the scenes of our Autumn/Winter 2019 campaign shoot. Discover our team on set and explore the moments in between takes, as captured on 35mm film. In early January, ou...

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5 Minutes with Emily Nash

5 Minutes with Emily Nash

We chatted to the beautiful Emily Nash, Melbourne-based model and creative. We asked her some quick-fire questions about Winter in Melbourne, her fave podcasts and how she likes to style her FWF p...

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Our AW19 Campaign

Our AW19 Campaign

Our most diverse collection to date, we wanted our AW19 campaign to capture our pieces in a way in which we’d never shot them before. We flew up to Sydney for a few whirlwind days in early January,...

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