FWF Journal

5 Minutes with Felicity Brand | Head Buyer at Mode Sportif

To celebrate the launch of Friends with Frank into Mode Sportif, we sat down with head of buying Felicity Brand. We chat about what a typical day looks like in a role as fast-paced as hers, what sh...

FWF Press | Good Weekend Magazine

A selection of new season Friends with Frank AW21 pieces, as seen in Good Weekend magazine. "Come Away with Me"— an editorial to indulge your appetite for weekend adventure, with oversized coats,...

My first Mother’s Day after 3 years of IVF

How unexplained infertility taught me about fragility, vulnerability and resilience.

5 Minutes with Amy Hamilton

With Mother’s Day just around the corner, we spoke to friend of the brand Amy Hamilton. Amy is a mother of two and currently pregnant with twins. We chatted about how she will be spending Mother’s ...

Behind the Scenes | AW21 Campaign Shoot

Join us behind the scenes of our AW21 campaign, shot by Peter Van Alphenwith creative direction and styling by Emma Kalfus.

FWF Press | Marie Claire May Issue

The Cleo Dress in space-dyed moss, featured in the May issue of Marie Claire. Basic Instinct, photographed by Jedd Cooney and styled by Monica Russell.

Staff favourites for your Easter long weekend

With the long weekend in sight, we asked our team for recommendations on what to do, eat, drink and wear this Easter. Julia  |  Creative Director How are you spending this long weekend? We’re tak...

Melbourne Made

A spotlight on local craftsmanship Both our Classic Tailored Trousers and Classic Trench are proudly designed and manufactured here in Melbourne. From the pattern-making down to the size grading, e...

FWF Press | Marie Claire March Issue

Our Classic Tank in white, featured in the March issue of Marie Claire. 101 Ideas, a spread of sleek seperates, fluid tailoring and essential new-season pieces. Photography by Saskia Wilson and sty...

Fabric Focus | Organic Cotton

Where sustainable practice meets considered design, our recently-launched Classic Tee and Classic Tank are proudly made from GOTS-certified organic cotton. As part of our Fabric Focus Series, we t...