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Autumn Winter 26 Campaign

Shot among blooming hydrangeas and lush gardens in Main Ridge, Victoria, the Autumn Winter 26 campaign reflects the quiet refinement at the heart of the collection. Classic silhouettes are reworked with distinctive design details, balancing heritage codes with a contemporary sensibility.

Photographer @ellielouisecoker
Stylist @tabathaturner
Talent @izzycowdell
HMU @bradwynjones

Friends with Frank acknowledges the Bunurong/Boon Wurrung people of the Kulin Nation, as the Traditional Custodians of the land on which this campaign was shot and produced. We pay our respects to Elders past and present, and to all Aboriginal and Torres Strait Islander peoples.

Shop Autumn Winter 26

The Hugo Denim Trousers
The Hugo Denim Trousers
The Hugo Denim Trousers
The Hugo Denim Trousers
The Hugo Denim Trousers
The Hugo Denim Trousers Sale price$349
The Chloe Cardigan
The Chloe Cardigan
The Chloe Cardigan
The Chloe Cardigan
The Chloe Cardigan Sale price$419
The Yuki Scarf
The Yuki Scarf
The Yuki Scarf
The Yuki Scarf
The Yuki Scarf
The Yuki Scarf Sale price$179
The Lucie Jacket
The Lucie Jacket
The Lucie Jacket
The Lucie Jacket
The Lucie Jacket Sale price$559
The Odette Skirt
The Odette Skirt
The Odette Skirt
The Odette Skirt
The Odette Skirt Sale price$529
The Paloma Coat
The Paloma Coat
The Paloma Coat
The Paloma Coat
The Paloma Coat Sale price$749
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt Sale price$349
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt Sale price$349
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket Sale price$507
The Odette Pants
The Odette Pants
The Odette Pants
The Odette Pants
The Odette Pants
The Odette Pants Sale price$559
The Freya Shirt
The Freya Shirt
The Freya Shirt
The Freya Shirt
The Freya Shirt
The Freya Shirt Sale price$329
The Freya Scarf
The Freya Scarf
The Freya Scarf
The Freya Scarf
The Freya Scarf
The Freya Scarf Sale price$190
The Devon Scarf
The Devon Scarf
The Devon Scarf
The Devon Scarf
The Devon Scarf Sale price$119
FWF Exclusive
The Sade Belt - By Wonwontutu
The Sade Belt - By Wonwontutu
The Sade Belt - By Wonwontutu
The Sade Belt - By Wonwontutu
The Sade Belt - By Wonwontutu Sale price$369
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee Sale price$189
The Gabriel Jacket
The Gabriel Jacket
The Gabriel Jacket
The Gabriel Jacket
The Gabriel Jacket
The Gabriel Jacket Sale price$559
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee Sale price$209
The Baby Tee
The Baby Tee
The Baby Tee
The Baby Tee
The Baby Tee Sale price$177
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee Sale price$209
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee
The Weekend Tee Sale price$189
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee
The FWF Long Sleeve Tee Sale price$209
The Imogen Knit
The Imogen Knit
The Imogen Knit
The Imogen Knit
The Imogen Knit
The Imogen Knit Sale price$449
The Lou Coat
The Lou Coat
The Lou Coat
The Lou Coat
The Lou Coat Sale price$689
The Lou Coat
The Lou Coat
The Lou Coat
The Lou Coat
The Lou Coat Sale price$689
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top Sale price$309
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top
The Dylan Top Sale price$309
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants Sale price$380
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants
The Rue Denim Pants Sale price$380
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt Sale price$349
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt
The Heidi Shirt Sale price$349
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts Sale price$349
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top Sale price$349
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts
The Sofie Shorts Sale price$349
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top
The Sofie Top Sale price$349
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket
The Ebony Jacket Sale price$459
The Greer Jacket
The Greer Jacket
The Greer Jacket
The Greer Jacket
The Greer Jacket
The Greer Jacket Sale price$489
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt Sale price$309
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt
The Liberty Skirt Sale price$309
The Esther Cropped Trench
The Esther Cropped Trench
The Esther Cropped Trench
The Esther Cropped Trench
The Esther Cropped Trench
The Esther Cropped Trench Sale price$459
The Emery Denim Trousers
The Emery Denim Trousers
The Emery Denim Trousers
The Emery Denim Trousers
The Emery Denim Trousers
The Emery Denim Trousers Sale price$349
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